Ken Leung (Miles from Lost) makes his modeling debut for Theory

Ken Leung, known as Miles Straume in Lost and Eric Tao in HBO's Industry, made his first-ever modeling debut for Theory's Spring 2026 campaign "Made by NYC: Effortless by Design," launching February 3, 2026. The campaign, shot by Tanya and Zhenya Posternak, pairs Leung with actor-writer-director Molly Gordon (The Bear, Booksmart). Both were chosen as lifelong New Yorkers whose presence reflects the brand's idea of New York as a mindset — not just a backdrop. Leung's quote: "New York teaches you how to move. You learn when to push forward and when to slow down."